Accounting training is getting gamified

In order to move forward, we have to look back. The 2025 data is shaping the narrative of what’s happening in the accounting industry. Last year’s private equity numbers are in and reveal just how much investment is driving accounting firm consolidation. We’re also looking at revenue and profitability growth in 2025 and the three key differentiators of successful firms of any size. Plus, read a fresh take on the potential tailwinds and headwinds that may impact economic growth this year. 

But first, find out how large firms are rethinking billable hours in the wake of AI-related productivity gains.

Resistance is futile: Waiting to upgrade your tech stack usually results in crisis mode and triple spending 

Heads or tails: Tax law changes lead Goldman Sachs’ list of top three economic headwinds for 2026 

Golden opportunity: AI-native firms are catching the eye of venture capital  

State of the industry: Revenue and profitability defined accounting firm performance in 2025

Modern marketing: How to keep the algorithms happy without losing your personal touch

The widening gap among firms

What makes a high-performing accounting firm stand out from the rest? A new study from Inside Public Accounting reveals three primary factors: better efficiency, profitability and retention. That’s regardless of revenue tiers or types of services offered. Instead, successful firms set strategic priorities and execute them in the decision-making process.

Why this matters: Making tough decisions on client selection and pricing may feel uncomfortable in the short term, but tends to pay off in the long run. (Inside Public Accounting)

Rekindling your passion for accounting

What was your goal when you first decided to become an accountant? John Magliocco, an aspiring accountant studying at Marist University, shares his passion for sustainability in different contexts within the industry. From performing environmental impact audits to tackling workforce challenges with human capital analysis, Magliocco sees countless opportunities to integrate value-driven initiatives into his future career.

Why this matters: Finding your own driving force in the industry like Magliocco, can give you continued purpose and motivation throughout various stages of your career. Whether it’s remembering the reason you became a CPA or defining the impact you can have moving forward, you’ll feel more fulfilled with a clear “why” behind your work. (CPA Journal)

45.9%

Percentage of U.S. workforce employed by small businesses (Forbes)

• Once firm consolidation gets started, it doesn’t stop
• IRS CEO updates Congress on tax season, is grilled on ICE data disclosure
• SEC accounting firm enforcements drop dramatically in 2025 
• A tale of two fitness centers reveals economic divide

Next gen continuing ed

Calling all gamers: experiential learning is the next trend in accounting education. Not only are industry trainers trying to make learning more interesting with game based modules, they’re also using research-backed methods to strengthen critical thinking and ethical reasoning muscles. This can be a huge value add for students and professionals alike.

Why this matters: Studies show that game based learning results in greater knowledge and confidence in real-world applications. Anyone up for a round of Fraud Squad? (Journal of Accountancy)

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The Net Gains is curated and written by Lauren Ward and edited by Bianca Prieto.