# The Net Gains

> The Net Gains is a newsletter for accountants. Delivered weekly, our newsletter is more than just a source of information—it's a catalyst for transformation.

This file provides information about The Net Gains to help large language models understand and reference this publication's content.

## Posts
- [The credential that could grow your revenue per client](https://www.thenetgains.co/p/the-credential-that-could-grow-your-revenue-per-client): Plus: AI voice clones are targeting your firm | Making SMART goals stick for small firms
- [Q&A: A step-by-step marketing game plan for your firm](https://www.thenetgains.co/p/q-a-a-step-by-step-marketing-game-plan-for-your-firm): The Executive Touch's James Foo Torres on knowing when you're ready to go paid
- [ChatGPT can flag your next upsell client](https://www.thenetgains.co/p/chatgpt-can-flag-your-next-upsell-client): Plus: Offshoring won't fix a broken workflow | Median accounting salaries in 2026
- [Would your firm survive without you?](https://www.thenetgains.co/p/would-your-firm-survive-without-you): A CPA's answer determined his firm's entire sale price
- [Who is responsible for auditing AI work? (Hint: You)](https://www.thenetgains.co/p/who-is-responsible-for-auditing-ai-work-hint-you): Plus: Stop giving away free work | Why in-person events are back
- [The warning sign most CPAs miss before a client leaves](https://www.thenetgains.co/p/the-warning-sign-most-cpas-miss-before-a-client-leaves): An investment firm exec on the tax strategy showing up in client meetings before CPAs bring it up
- [Small firms are using AI differently than you'd expect](https://www.thenetgains.co/p/small-firms-are-using-ai-differently-than-you-d-expect): Plus: PwC found publishing AI hallucinations | The firms best positioned for AI aren't the most tech-savvy
- [This CPA takes 12 weeks off every year — here's his system](https://www.thenetgains.co/p/this-cpa-takes-12-weeks-off-every-year-here-s-his-system): How a solo CPA blocks 12 weeks off every year without losing a client or missing a deadline
- [AI recommendations are the new word of mouth for accounting firms](https://www.thenetgains.co/p/ai-recommendations-are-the-new-word-of-mouth-for-accounting-firms): Plus: Local SEO is still delivering new clients | 10 accounting roles that are changing right now
- [You can't shrink the workload but can change how it feels](https://www.thenetgains.co/p/you-can-t-shrink-the-workload-but-can-change-how-it-feels): CPA and certified coach Chris Panek on the mindset shift that changes how accountants experience busy season
- [Your firm's biggest constraint isn't demand](https://www.thenetgains.co/p/your-firm-s-biggest-constraint-isn-t-demand): Plus: What to track when you ditch billable hours | The risks of landing a high-net-worth client
- [Your firm's valuation matters even if you never sell](https://www.thenetgains.co/p/your-firm-s-valuation-matters-even-if-you-never-sell): Winding River's Jessica Emanuel on intentional growth, outcome-based pricing and knowing what your firm is worth
- [The IRS isn't sure where your clients' data is going](https://www.thenetgains.co/p/the-irs-isn-t-sure-where-your-clients-data-is-going): Plus: Clients are turning to AI for financial answers | Building a firm you can step away from
- [This tax expert tripled his fees (and didn't lose his business)](https://www.thenetgains.co/p/this-tax-expert-tripled-his-fees-and-didn-t-lose-his-business): How one EA rebuilt his practice around advisory and replaced 70% of his revenue with fewer clients
- [Clients are going elsewhere for work you could be doing](https://www.thenetgains.co/p/clients-are-going-elsewhere-for-work-you-could-be-doing): Plus: These two states are losing taxpayers | New CPA licensure pathway ahead
- [Your best advisory service is hiding in the close](https://www.thenetgains.co/p/your-best-advisory-service-is-hiding-in-the-close): Advisory hiding in the month-end close, coaching over solving and a phishing fix.
- [Your firm can out-recruit the bigger ones](https://www.thenetgains.co/p/your-firm-can-out-recruit-the-bigger-ones): Young hires want impact not a title and your firm can deliver
- [CPAs are quietly becoming fraud investigators](https://www.thenetgains.co/p/cpas-are-quietly-becoming-fraud-investigators): Plus: Your AI vendor isn't liable, you are | Taxing a $655M World Cup prize
- [The hardest part of modernizing your firm isn't the tech](https://www.thenetgains.co/p/the-hardest-part-of-modernizing-your-firm-isn-t-the-tech): One firm owner on the unglamorous work of bringing an old-school family practice into the modern era
- [Growing revenue and growing a firm are different things](https://www.thenetgains.co/p/growing-revenue-and-growing-a-firm-are-different-things): Plus: Ditch the spreadsheet for a project dashboard | 'Trump accounts' are now live
- [Your best advisory service is at month-end](https://www.thenetgains.co/p/your-best-advisory-service-is-at-month-end): Third Road's Colleen Sullivan on why timely financials are your strongest advisory pitch
- [Buy the tool that fits your firm's future ](https://www.thenetgains.co/p/buy-the-tool-that-fits-your-firm-s-future): Plus: How to maximize conference season this year | The advisory service traits that win
- [Developing your firm: Start asking, stop solving](https://www.thenetgains.co/p/developing-your-firm-start-asking-stop-solving): The coaching framework that frees firm owners from daily problem-solving
- [Gen Z is rewriting your partner track](https://www.thenetgains.co/p/gen-z-is-rewriting-your-partner-track): Plus: Why wealth advisory boosts firm value | Talent shortages are still biting
- [ICYMI: Are you charging enough?](https://www.thenetgains.co/p/icymi-are-you-charging-enough): Advisory mindset, value pricing, a tiny firm that wins and what clients actually want
- [Your firm's email is a cybercriminal target](https://www.thenetgains.co/p/your-firm-s-email-is-a-cybercriminal-target): Pegacorn Group's Matt Twiford on why your internal controls need a 21st-century update